Diego Garcia de Paredes joins Outsight as Regional Sales Manager

Frequently Asked Questions

• What markets does Outsight target in Southern Europe and North Africa?

  Southern Europe and North Africa represent a growing corridor for infrastructure digitization, covering sectors such as airports, transportation hubs, smart cities, and industrial facilities. Outsight has publicly referenced deployments in the region including Rome Fiumicino Airport (Aeroporti di Roma) and Bordeaux Airport in France, as well as the Hospital Cognitivo project in Madrid. These sites rely on the SHIFT platform to build real-time Motional Digital Twins of how people and vehicles move through physical spaces. The region's mix of legacy infrastructure and active modernization programs makes it a natural fit for LiDAR-based spatial intelligence, which can layer onto existing facilities without requiring reconstruction.

• Why does a LiDAR software company hire sales managers with telecommunications backgrounds?

  LiDAR-based spatial intelligence platforms share infrastructure patterns with large-scale telecom deployments: distributed sensor networks, edge compute nodes, multi-site coordination, and managed-service SLAs. A sales background in telecommunications means familiarity with multi-stakeholder procurement cycles, network-level reliability requirements, and the long-cycle enterprise relationships that Physical AI deployments typically require. The technical vocabulary of sensor networks and latency budgets also transfers directly. For a company like Outsight, whose SHIFT platform operates across airports, train stations, factories, and smart-city intersections on five continents, that combination of infrastructure fluency and enterprise sales experience is particularly relevant to expanding deployments at the scale and complexity those environments demand.

• How competitive is the regional sales landscape for spatial intelligence in Southern Europe?

  Southern Europe has seen accelerating airport and transport hub investment, with operators including Aeroporti di Roma and Groupe ADP actively deploying 3D LiDAR-based passenger flow systems. Outsight already serves both operators, with live deployments at Rome Fiumicino and Paris-Charles de Gaulle as part of its broader infrastructure-based Physical AI footprint. Competition in the region includes traditional video analytics vendors, people-counting hardware suppliers such as Footfallcam, and stereo-vision providers such as Xovis. The differentiator for LiDAR-native platforms like the SHIFT platform is the combination of centimeter-level 3D tracking, anonymous-by-design data handling (relevant under GDPR), and the ability to cover large areas with fewer sensors than camera-based alternatives.

• What sales cycle length should buyers expect for an enterprise LiDAR deployment in a regulated sector?

  Enterprise LiDAR deployments in regulated environments such as airports, hospitals, or critical infrastructure typically run procurement cycles of 6 to 18 months, driven by security certification requirements, multi-stakeholder approval chains, and site-specific sensor simulation studies. Outsight's SHIFT platform includes a multi-vendor LiDAR simulator that allows layout and performance validation before any hardware is ordered, which can compress the evaluation phase and reduce the number of revision cycles during procurement. Buyers in sectors like aviation, where Outsight has deployed at facilities including Dallas Fort Worth and Paris-Charles de Gaulle, often find that pre-validated simulation outputs help align internal stakeholders earlier, shortening the back-end approval stage even when the front-end regulatory review remains fixed.

• Does Outsight operate in North Africa, and what verticals are relevant there?

  North Africa is an active region for infrastructure modernization, with investment in airport capacity, smart-city pilots, and industrial facilities. The verticals most relevant to spatial intelligence there are transportation hubs (where passenger growth is outpacing terminal capacity), perimeter security for energy and industrial sites, and urban traffic management. Outsight's SHIFT platform is hardware-agnostic and compatible with sensor hardware from multiple LiDAR vendors, which allows regional deployments to source hardware locally while keeping the analytics and Motional Digital Twin layer consistent across sites. The appointment of Diego Garcia de Paredes as Regional Sales Manager signals a direct focus on expanding that infrastructure coverage across the region.

• How does stakeholder management differ between a manufacturing deployment and an airport deployment?

  In manufacturing, the primary stakeholders are plant safety officers, automation engineers, and production managers, and the success metric is typically throughput or worker-safety compliance against a defined OEE target. In airports, the stakeholder map widens to include terminal operations, airline liaisons, security regulators, and concession operators, each with distinct KPIs ranging from queue wait time to retail dwell. Outsight's deployments across both verticals, including BMW factories and major hubs such as Dallas Fort Worth and Paris-Charles de Gaulle, reflect this distinction: the underlying spatial tracking technology is the same, but the data products, alert thresholds, and reporting cadences are configured per-stakeholder rather than per-site.