We are thrilled to announce its selection for the first-ever EntertainmentLAB innovation programme. This prestigious program, launched in September 2023 by Startup.Flanders in collaboration with Tomorrowland, aims to position Flanders as a global innovation hub in the entertainment industry.
We will work alongside Telenet to bring cutting-edge crowd monitoring and communication solutions to life.
EntertainmentLAB: A Gateway to Innovation
EntertainmentLAB challenges startups to solve complex problems in the entertainment space, providing access to financial, human, and intellectual capital. Participants benefit from expert guidance, mentorship, and the expansive global ecosystem of Tomorrowland.
The Challenge
Waiting in queues is a crucial pain point for attendees at entertainment venues. According to the Virgin Media O2 - UK Data from World Population Review, 46% of respondents reported that they “hate” waiting in line.
Hence, to address this pain point, the main challenge was to minimise queuing and crowding at festivals, ensuring a more comfortable and enjoyable experience for every attendee.
Large crowds at festivals result in long queues and attendee dissatisfaction
Outsight’s Solution in Collaboration with Telenet
Selected from a competitive pool of 26 companies, Outsight’s LiDAR technology stands out for its ability to monitor crowd movements in real time.
Our Spatial Intelligence Software provides vital insights for managing large public and private venues effectively and maximising attendee satisfaction.
Our Spatial AI software for crowd density monitoring will be integrated with Telenet’s Rich Business Messaging (RBM) chatbot, enabling seamless communication with festival attendees without requiring an app download. The communication will relate to information about stage services and program, aiming to boost safety, reduce overcrowding, and decrease queuing issues.
A Competitive Field
This year’s EntertainmentLAB program saw over 100 global applications, with only four making the final cut. Outsight was chosen for the Crowd Monitoring & Communication category, supported by Telenet.
Looking Ahead
This is an exciting collaboration for Outsight & Telenet to leverage LiDAR based Crowd Monitoring & Communication for enhancing festival experience and improving crowd management practices at large venues.
This is not the first time that Outsight’s technology is selected to manage prestigious events:
Outsight Selected as Innov’up Sport Laureate for Advancing People Flow Understanding at Olympic Venues
We have been awarded the Innov’Up Sport award at VivaTech 2024 for the Olympic LiDAR project!
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