As the retail industry in airports continues to evolve, optimizing passenger flow, dwell times, and customer interactions is becoming essential for maximizing revenue and improving shopping experiences.
How LiDAR Enhances Passengers’ Experience at Airports
According to the New York Times, the cumulative wait time in airport queues is 37 billion hours. LiDAR Software can help.
Read article →
Traditional analytics solutions often rely on camera-based systems, which pose privacy concerns and limited accuracy in dynamic environments.
Through this partnership, Outsight’s Spatial AI Software Platform will work with E23’s retail solutions, enabling real-time, anonymous tracking of passenger movements within duty-free stores, lounges, and commercial areas.
This LiDAR-driven approach provide airport retailers with unparalleled insights into foot traffic patterns, store engagement, and checkout behaviors, which helps retailers optimize store layouts, product placements, and queue management.
Travel profiling and distribution analysis cross-referenced with consumer-brand interaction sequences.
This allows airport operators and retailers to enhance sales conversion rates, reduce congestion, and tailor offerings to meet passenger needs more effectively.
“Travel retail faces unique challenges in understanding the 3
ratio of non-purchasing to purchasing travelers,” said Alessandro Lo Piano, CEO of E23. “Our combined solution transforms this challenge into an opportunity by providing actionable insights that bridge the gap between attraction and purchase decisions.”
LiDAR Transforming Airport Flow Monitoring
LiDAR is a game changer technology enabling a whole new level of situation awareness in many airport contexts, from security to operational excellence.
Read article →
Raul Bravo, President and co-founder at Outsight, added: “This partnership with E23 is a step toward modernizing airport retail experiences. LiDAR-based tracking offers a privacy-friendly yet highly accurate method of understanding passenger movements, enabling data-driven decision-making that benefits both retailers and travellers alike.”
